This policy statement sets out the data processing practices carried out through the use of the Internet and World Wide Web by Prime Architecture.
This privacy statement applies to www.prime-architecture.com owned and operated by Prime Architecture. This privacy statement describes how we collect and use the personal information you provide on our web site: www.prime-architecture.com. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information. We may amend this privacy statement from time to time, so visit this page regularly to keep abreast of the updates.
For the purpose of the Data Protection Act 1998, up to and including 24 May 2018, and the EU General Data Protection Regulation 2016/679 thereafter (the Data Protection Legislation), we are the data controller (i.e. the company who is responsible for, and controls the processing of, your personal data).
The type of personal information we collect
The types of personal information that we collect include:
• Your first name, last name, email address, phone number and address.
When you visit our website, even if you do not fill in our contact us page, we may collect certain information, such as your IP address, which browser you’re using, and information about your computer’s operating system, application version, language settings and pages that have been shown to you. When you make a reservation, our system registers through which means and from which websites you have made your reservation. If this data can identify you as a natural person, this data is considered personal information which is subject to this privacy statement.
You may always choose what personal information (if any) you wish to provide to us. If you choose not to provide certain details, however, some of your transactions with us may be impacted.
We are also working closely with third parties (including, for example, advertising networks, analytics providers, search information providers) and may receive information about you from them which we will add to the information which we already hold about you in order to help us provide goods and services and improve and personalise our service to you.
Why do we collect, use and share your personal information?
• Customer service: we use your personal information to provide customer service.
• Other communications: there may be other times when we get in touch by email,, depending on the contact information you share with us. There could be a number of reasons for this:
o We may need to respond to and handle requests you have made.
o When you use our services, we may send you a questionnaire or invite you to provide a review about your experience with our website.
• Legal purposes: In certain cases, we may need to use your information to handle and resolve legal disputes, for regulatory investigations and compliance.
• Fraud detection and prevention: we may use your personal information for the detection and prevention of fraud and other illegal or unwanted activities.
• Improving our services: finally, we use your personal information for analytical purposes, to improve our services, to enhance the user experience, and to improve the functionality and quality of our services.
Disclosure of your information
We may share your information with selected third parties including:
• business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;
• analytics and search engine providers that assist us in the improvement and optimisation of our website; and
We may disclose your personal information to third parties:
• if we are under a duty to disclose or share your personal data in order to comply with any legal obligation; or to protect the rights, property, or safety of our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection.
To process your information as described above, we rely on the following legal basis:
• Legitimate Interests: We may use your information for our legitimate interests, such as providing you with the best appropriate content for the website, emails and newsletters, to improve and promote our products and services and the content on our website, and for administrative, fraud detection and legal purposes.
Retention of Personal Information
We are currently reviewing our retention policy in line with new GDPR regulations which come into force in May 2018. We retain information to provide services to you, comply with applicable laws, resolve disputes with any parties and otherwise to allow us to conduct our business. All personal information we retain will be subject to this privacy statement.
A cookie is a small text file which is placed onto your computer (or other electronic device) when you access our website.
Cookies are small files saved to your computer’s hard drive that track, save and store information about your interactions and usage of our website. This allows our website, through its server to provide the users with a tailored experience.
We work with third-party suppliers who may also set cookies on our website, for example, Facebook and Instagram. These third-party suppliers are responsible for the cookies they set on our Site. If you want further information please go to the website for the relevant third party.
Where we store your personal data
How to turn off cookies
If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of this website. For further information about cookies and how to disable them please go to: www.aboutcookies.org or www.allaboutcookies.org
What security procedures are put in place to safeguard your personal data?
In accordance with applicable data protection laws, we observe reasonable procedures to prevent unauthorised access to, and the misuse of, personal data. We use appropriate business systems and procedures to protect and safeguard the personal data you give us. We also use security procedures and technical and physical restrictions for accessing and using the personal data on our servers. Only authorised personnel are permitted to access personal data in the course of their work.
How can you control your personal information?
You always have the right to review the personal information we keep about you. You can request an overview of your personal data by emailing us to the email address stated below. Please write 'Request personal information' in the subject line of your email to speed things along a bit.
You can also contact us if you believe that the personal information we have for you is incorrect, if you believe that we are no longer entitled to use your personal data, or if you have any other questions about how your personal information is used or about this Privacy Statement. Please email or write to us using the contact details below. We will handle your request in accordance with the applicable data protection law.
Right to be forgotten
In certain circumstances you can request us to delete all information we hold which identifies you. You can make this request at any time by contacting firstname.lastname@example.org but please note we may be compelled to maintain your information due to specific legislative or regulatory requirements, for example we keep copy invoices in case of an HMRC investigation.
You can request us to transfer information we hold which identifies you to another person. You can make this request at any time by contacting email@example.com
You have the right to complain to us about the way we use your information, please contact us by emailing firstname.lastname@example.org if you would like to talk to us. If we cannot resolve your complaint, you have the right to complaint to the Information Commissioner’s Office. Their contact information can be found at: https://ico.org.uk/global/contact-us/.
Third Party Links
Our Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Who is responsible for the processing of your personal data?
Prime Architecture, 76 New Kings Road, Fulham, London SW6 4LT, United Kingdom. If you have any suggestions or comments about this privacy statement, please send an email to email@example.com.